A soccer team from London, Arsenal Football Club, has hired Helios Partners Inc., an Atlanta-based sports consulting agency, to head up its marketing efforts in China. The goal is to expand Arsenal’s brand awareness and fan base within China.
Helios is no a stranger to the country. The company developed the marketing strategy for a Chinese Major League Baseball exhibition series and has worked on projects with China's national basketball and soccer leagues. It also helped Beijing craft its winning bid for the 2008 Olympics.
Helios will promote Arsenal and bolster support for soccer in general. Part of the plan includes the development of a Chinese extension of the Arsenal Soccer School, a soccer program for children.
Kevin Donovan, vice president of Helios, told GlobalAtlanta that although Chinese professional teams are not very good, there are over 300 million soccer fans within China. “The brand and team already has a lot of worldwide popularity,” Mr. Donovan said. “China is a great new market and Arsenal sees potential there.”
Helios is currently helping Russia bid for the 2018 and 2022 FIFA World Cup.
Visit www.heliospartners.com for more information.
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